Question: With media clutter and fragmentation: Question 1 4 options: integrated brand is all the more important. the probability of any one advertisement making a real

With media clutter and fragmentation:
Question 14 options:
integrated brand is all the more important.
the probability of any one advertisement making a real difference has increased manifold.
there are very few media choices available to advertisers.
promotion options are no longer attractive to advertisers.

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