Question: With reference to DuPont case A and Only answer Question 2 and 3b Questions: Case (A) 1. Analyze DuPont's marketing approach before the change. 2.

With reference to DuPont case A and Only answer

With reference to DuPont case A and Only answer Question 2 and 3b

Questions: Case (A) 1. Analyze DuPont's marketing approach before the change. 2. What does the market research reveal? 3a. Map the customer activity cycle (CAC). 3b. Where can services add value to end users, carpet mills, retailers? 4. Comment on Carr's approach to the problem? 5. What are the critical success factors needed to make Carr's ideas work?What should he do next? Questions: Case (B) 1. Comment on Carr's strategy

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