Question: With reference to objects of involvement, response involvement is when consumers a . have a high degree of affective response to ads b . are

With reference to objects of involvement, response involvement is when consumers
a. have a high degree of affective response to ads
b. are involved in certain decisions and behaviors
c. have a high degree of cognitive response to ads
d. are involved with the medium
e. have a high degree involvement with a particular brand
With reference to objects of involvement, response involvement is when consumers

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