Question: With reference to the case study BMW (uploaded on the portal) answer the following questions. Why BMW introduced 1 Series. What value do BMW 1

With reference to the case study BMW (uploaded on the portal) answer the following questions.

  1. Why BMW introduced 1 Series. What value do BMW 1 Series and 7 Series provide to their customers? (5)
  2. How does BMW segment its X Series customers? Mention the main segments with sub segments. (5)

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