With references: In this assignment, you will research and create a brief on brand repositioning related to

consumer perceptions. As you write the brief, you will assess the questions by referring

to the theories and concepts from the course materials presented thus far.

Instructions:

$$ Describe how marketers understanding of the consumers$$ perceptions of a

product or service$$s attributes are used to position a brand within that product

category.

$$ Explain why marketers might reposition their brands?

$$ Briefly discuss the importance of the theories and concepts with this topic.

Requirements:

$$ Length: one page, not including cover or reference pages.

$$ Resources: Minimum of two resources, one must be the textbook.

$$ Brief will be single$-$spaced, Times New Roman, $12$ pt$.,$ single$-$spaced reference

page, and in$-$text citations.