Question: With regard to the selling function, what did Peter Drucker have to say about the aim of marketing? Question 9 Answer a . It should

With regard to the selling function, what did Peter Drucker have to say about the aim of marketing?
Question 9 Answer
a.
It should make selling superfluous.
b.
Selling should have equal importance in the corporate hierarchy.
c.
The sales function should set strategy, while the marketing function owns tactics.
d.
Selling should replace marketing.
e.
Selling and marketing are synonymous.

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