Question: With regard to the selling function, what did Peter Drucker have to say about the aim of marketing? Question 9 Answer a . It should
With regard to the selling function, what did Peter Drucker have to say about the aim of marketing?
Question Answer
a
It should make selling superfluous.
b
Selling should have equal importance in the corporate hierarchy.
c
The sales function should set strategy, while the marketing function owns tactics.
d
Selling should replace marketing.
e
Selling and marketing are synonymous.
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