Question: With reverse positioning, a strategy to be used during the mature stage of the industry life cycle, a product escapes its category by deliberately associating

With reverse positioning, a strategy to be used during the mature stage of the industry life cycle, a product escapes its category by deliberately associating with a different one.

True

False

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With reverse positioning, a strategy to be used during the mature stage of the industry life cycle, a product escapes its category by deliberately associating with a different one. True False

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