With selective distribution, AgeBeGone would be more widely available while still showcased in high$-$end stores. The disadvantage is that, in most cases, competitive products would be sold by the same salespeople at the same counter. Diane is particularly concerned because she could lose her influence on the nature of the sales interactionone of the foundations for the brands original success.$-$ Exclusive distribution would reinforce the brand image as superior to alternatives and worth a special trip. It would also eliminate competition at the point of purchase, since you would seek out a distributor willing to sell only your brand of age$-$defying products. But, forcing buyers to go out of their way for AgeBeGone could delay first$-$time purchases and$/$or encourage people to substitute other products when theyreWhich level of intensity is best suited to the brand?