With selective distribution, AgeBeGone would be more widely available while still showcased in high$-$end stores. The disadvantage is that in most cases, competitive products would be sold by the same salespeople at the same counter. Diane is particularly concerned because she'd lose much of her influence on the nature of the sales interaction $-$ one of the foundations for the brand's original success. Exclusive distribution would reinforce the brand image as superior to alternatives and worth a special trip. It would also eliminate competition at the point of purchase, since yours would be the only line of its kind sold in any given outlet. But forcing buyers to go out of their way for AgeBeGone could delay first$-$time purchases and$/$or encourage people to substitute other products when they're pressed for time.Which level of intensity is best suited to the brand?

Selective distribution

Exclusive distribution