With the ability to stream content, viewers may now demand more flexibility as well as individualized viewing experiences, which is driving a shift away from traditional linear TV and toward on$-$demand content consumption.

The trend of having multiple streaming subscriptions will continue. Customer like the diversity offered from differ streaming services. Package services will be offered as well in order for the streaming services to set themselves aside from competitors.

Traditional cable service providers may face challenges, but by adapting to changing preference they can survive. Shifting focus on high$-$quality, exclusive content, offer flexible pricing models, and enhance user interfaces to compete with streaming services.

My recommendation would is to search for partnerships with other streaming services, create bundling packages for new and current users, and continue to focus on customer preference in order to ensure consistent engagement.