Question: With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits

With the explosion of audience data, marketers have a much better understanding of the people they are trying to reach. Audience data provides several benefits to brands but there is one that provides a benefit to both the brand and the consumer. What is it

?

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Other lifestyle and brand affinities for consumers

Opportunities to market in other channels

More advertising opportunities

Personalization of content & experiences

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