Question: With the information given in the table below, calculate the value of market share point, unit sales ($M): Altius Primiera Bantam Market share, retail dollar

With the information given in the table below, calculate the value of market share point, unit sales ($M): Altius Primiera Bantam Market share, retail dollar sales (%) 55.2% 15.0% 17.3%

Retail sales ($M) $266.6 $72.5 $83.6 Retailer gross margin (%) 15.0% 20.0% 20.0% Manufacturer sales ($M) $226.6 $58.0 $66.8 Manufacturer gross margin (%) 70.0% 57.5% 57.7% Gross profit ($M) $158.64 $33.33 $38.57

Market share, unit sales (%) 35.1% 17.1% 14.7% Value of market share point, unit sales ($M) ? ? ?

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