With the rapid advancement of technology and the proliferation of data-driven marketing, how can marketers strike the

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With the rapid advancement of technology and the proliferation of data-driven marketing, how can marketers strike the right balance between utilizing consumer data for personalized marketing experiences and respecting individual privacy concerns?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Posted Date: May 18, 2023 08:03 AM

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