With the rise of influencer controversies and fake followers, how can marketers effectively evaluate and select influencers

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With the rise of influencer controversies and fake followers, how can marketers effectively evaluate and select influencers who align with the brand's values and can deliver authentic engagement and influence?

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Operations management in the supply chain decisions and cases

ISBN: 978-0077835439

7th edition

Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein

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Posted Date: May 18, 2023 08:36 AM

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With the rise of influencer controversies and fake followers, how can marketers effectively evaluate and select influencers

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Operations management in the supply chain decisions and cases

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