Question: WITH YOUR OWN WORDS PLEASE. minimum 100 words and maximum 120 words only. question 1/ we discussed the Keller's Brand Equity Model. Define 'Customer-Based Brand

WITH YOUR OWN WORDS PLEASE.

minimum 100 words and maximum 120 words only.

question 1/ we discussed the Keller's Brand Equity Model. Define 'Customer-Based Brand Equity (CBBE).' Explain what is the meaning of 'resonance' in the model and how marketers can achieve the level of relationships with customers.

Step 1: Brand Identity

Step 2: Brand Meaning

Step 3: Brand Response

Step 4: Brand Resonance

Relationships

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