Question: Within B-to-B context a good sales agent has to be able to ask good questions in order to adapt his prospection approach and commercial proposal
Within B-to-B context a good sales agent has to be able to ask good questions in order to adapt his prospection approach and commercial proposal according to clients needs and according to objectives of clients projects.
AgroPerf sells industrial machinery to firms from food industry. Orders of this type of machinery are rare and represent significant financial objectives for the firm and for the sales agent. In order to find good prospects and elaborate a relevant strategy, the sales agent has to deploy his expertise, use suitable tools and master good techniques.
Questions
- According to you what stages should the sales agent follow in order to detect and prospect new clients ?
- What tools and techniques should AgriPerf sales agent use in order to prioritise his important business clients ?
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