Within the Ansoff Strategic Opportunity Matrix,

$[$ Select $]$

Strategy generally represents the lowest risk $($since the organization has

experience with the current market segments and current offerings$),$ but often the lowest potential reward for the organization, in terms of revenue streams $($unless there is a large untapped market not being served by competitors$).$ Meanwhile Strategy generally represents the highest risk $($since the company has no experience with either the new market or new offering$),$ but often the highest potential reward for the organization, in terms of creating new future revenue streams.

Question $24$

$2\mathrm{.}5$ pts

Uber has started a new service that allows riders to pay one price for multiple rides in the same day $($or likely, in the same evening$).$ Uber wants to send out specific promotions to customers who enjoy visiting a number of restaurants, bars, and other entertainmentestablishmonatan$-$an$-$a$.$

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