Within the Ansoff Strategic Opportunity Matrix,

$[$ Select $]$

~ Strategy generally represents the

highest risk $($since the company has no experience with either the new market or new offering$),$ but often the highest potential reward for the organization, in terms of creating new future revenue streams.

Meanwhile,

Market Development

~ Strategy generally

represents the lowest risk $($since the organization has experience with the current market segments and current offerings$),$ but often the lowest potential reward for the organization, in terms of revenue streams $($unless there is a large untapped market not being served by