Question: Within the target segmentation lecture, we talked about Super Mom Sarah in terms of demographics and psychographics. (This was a target profile built for a

Within the target segmentation lecture, we talked about Super Mom Sarah in terms of demographics and psychographics. (This was a target profile built for a new bottled water for infants/toddlers.) Along those lines, we discussed the importance of identifying implications and action items based on Sarahs psychographic information.

Sarah enjoys gardening and is influenced by her health care practitioner. What is the marketing implication or action item that you would take to help strengthen the brand? This is an open-ended

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