Question: Without exception, return on equity (ROE) is regarded are the most important measurements of a company's success, regardless of the industry of the company. Define

Without exception, return on equity (ROE) is regarded are the most important measurements of a company's success, regardless of the industry of the company. Define ROE, and explain why this measurement is regarded in such high esteem in the financial world of financial statement analysis. Second, other than ROA, what financial ratio would you consider as the next most important for analyzing success of a company's performance?

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