Wizz Air Abu Dhabi has recently started operations from Abu Dhabi. As part of the new Wizz Air Abu Dhabi marketing team, you have been tasked with reviewing the current marketing mix of Wizz Air Abu Dhabi as well as making recommendations for a revised more effective marketing mix from June 2021 onwards so that they can achieve even better results during these challenging pandemic19 times.

You will need to conduct a marketing audit and report providing information on the following:

PRODUCT: Identify the product/services offered and examine how they are developed to sustain competitive advantage