Wk $4-$ Apply: Summative Assessment: Washburn Guita...

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This activity is important because firms must balance the goal of expanding more rapidly with the desire to control over its brand and offerings. The goal of this activity is to determine whether a Starbucks should use VMS or a corporate VMS as it expands its presence in Chile.

Using the information from the case above, answer the following questions to analyze whether Starbucks u $($contractual VMSs$)$ to expand more rapidly or continue to focus on company$-$operated stores $($corporate VN

Part $1$ of $5$

As Starbucks expands in Chile, the company wants store d$$cor and paper goods used to be cortrolled by

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franchisees.

licensed Starbucks owners.

Starbucks corporation.