Question: WK1_Marketing-Concepts-Worksheet - Tagged.pdf - Adobe Acrobat Reader 2017 X File Edit View Window Help Home Tools WK1_Marketing-C... x H 6 X Q Q 2 12

WK1_Marketing-Concepts-Worksheet - Tagged.pdf - Adobe Acrobat Reader 2017 X File Edit View Window Help Home Tools WK1_Marketing-C... x H 6 X Q Q 2 12 4 ( 4 100% - + 90 Comment MKT/574 WK1 Assignment: Concepts and Applications Worksheet Lu Fill & Sign More Tools Worksheet Name: Question Answer Application Citation What is marketing? What are common misconceptions of marketing? What role do value and exchange play in marketing? What is the marketing mix? [Hint: 4Ps] What are two trends impacting the future of marketing, and how might they impact your organization? Identify four activities in the Marketing Communications mix What is a value proposition? What role should ethics play in defining your value proposition What is the value chain? What is marketing planning? What are the elements of a marketing plan References Store and share files in the Document Cloud Learn More

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