WOLVE: Scenario $14-3$

You enjoy playing a variety of videogames. You enjoy the competitive nature of them, as well as the opportunity to build skills and interact with others. Most of the games you play are free, although some do have in$-$game purchase options. You finally figured out that they make money by promoting a brand, and that, to some extent, the games are really advertisements.

$($Scenario $14-3)$ You like a certain matching game in which you need to match pairs of items on a game board to clear the screen within a time limit$.$ Each game board has a theme, like food. And many of the items are generic, like apples, or cookies, but some are branded, like bottles of Coke or Sprite. What level of advergaming brand integration does this game use?

a$.$ Demonstrative

b$.$ Associative

c$.$ Expressive

d$.$ Illustrative