Consider a publisher who earns a profit of $1 per book sold. An advertisement that costs $340,000

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Consider a publisher who earns a profit of $1 per book sold. An advertisement that costs $340,000 would sell 80,000 books directly.

To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book?

Related Book For answer-question

Taxes and Business Strategy A Planning Approach

ISBN: 9780132752671

5th edition

Authors: Myron Scholes, Mark Wolfson, Merle Erickson, Michelle Hanlon

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Posted Date: Jan 02, 2021 05:45 PM

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Consider a publisher who earns a profit of $1 per book sold. An advertisement that costs $340,000

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Taxes and Business Strategy A Planning Approach

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