WORK INTEGRATED LEARNING: INDUSTRY BASED CASE STUDY Business analysis for growth and business sustainability The case study below forms the basis of the majority of study for this course. Case Study - Convenience Store The convenience store business is fast paced and under a lot of competition from online retailers. The 99 Speedmart convenience store commenced operating in Kuala Lumpur just over 10 years ago and today has expanded to different locations around Malaysia with plans for further growth and development. In order to do this in a planned and sustainable way, the company needs to examine the following questions. Your task as a group (formed in week 2) is to systematically analyse the questions with appropriate business, industry and market research. How well you do this as a group will determine your marks. Key questions the company (you as students) need to answer: 1 What are our strengths, weaknesses, opportunities and threats? (SWOT) 2 Who are our major and minor competitors? What are they doing, how quickly are they growing, are they are threat - should we be concerned? 3 Undertake a detailed competitive analysis of our competitors, recording and reporting findings with details on what are the other builders doing, what is their point of difference, what is our point of difference? 4 What are other revenue streams/earners that we should consider (competitor and global trends)? Why? How and why are they value adding for the business and our current and potential clients? Will they assist with our long-term sustainability? 5 Identify the legal frameworks, requirements, skill sets, licences, workforce and IT system requirements for these other revenue streams 6 Identify and conduct a risk assessment on what are the pro's and con's and pitfalls associated with pursuing these other revenue streams 7 Identify who, if anyone, is currently pursuing these other revenue streams - not just locally or nationally, but globally as well. 8 Identify the future trends building, tech, materials, environmental, processes, IT etc. - in the local, national and global industry. Understand and analyse how does this can and will impact us, our competitors, current and future revenue streams and sustainability