Work with the marketing team to develop a marketing plan. To prepare the plan you will need to : identify and evaluate marketing opportunities asses any risk associated with identified opportunities and use this information when selecting the best opportunities for the organisation to pursue develop and document marketing strategies that utilise the organisation's strengths and that fit with the organisation's capacities and capabilities identify the required outcomes and ensure that strategies are properly aligned with them determine the resources and expertise needed and the best sources for these resources develop strategies to: increase resource availability acquire and use the necessary expertise - this could involve accessing external, specialist advisers or service providers identify any gaps between the organisation's capabilities and their marketing objectives and suggest methods of overcoming them asses marketing strategies in terms of feasibility and forecast success justify your selections with clearly formulated arguments and supporting information/ evidence develop and document in the plan, a marketing performance review strategy, incorporating appropriate marketing metrics to review performance against marketing objectives