Working in small groups you are required to develop a B2B Plan for a B2B organization. This plan will require your group to demonstrate and determine the appropriate marketing communication requirements based on a client briefing session-covering all components of B2B marketing communications. In your group, you are required to develop and design an integrated marketing communication strategy, evaluate and research the firm's identity and product, identify the target market (B2B) and buying behaviour, provide a SWOT analysis, plan appropriate media and communication channels for a potential campaign, evaluate marketing and communication objectives, and develop timelines and budgets. You are required to construct a fully referenced strategic integrated marketing communication plan that responds to the communications brief. The plan must be developed using report format covering all areas of the criteria and uploaded to Moodle as either a PDF or Word file. Your report will contain a title page containing all group members, and the following sections: an executive summary, background Info, customer analysis, SWOT analysis, marketing strategies and objectives, tactics, measurement and evaluation plan, conclusions, and appendices