WORKPLACE QUESTIONS: Exploring False Advertising in Your Workplace

1. Consider New York City Transit website, social media posts, brochures, traditional ads, or other materials made available to customers or the public.

• 1a. What kind of language, atmospherics, claims, and comparisons are being used/made?
• 1b. Identify which aspects must be substantiated, which are puffery, and anything else that you notice.
• 1c. In an evaluation of truthfulness, in what ways are any aspects 'material'?

2. Examine New York City Transit policy on advertising products or services.

• 2a. Do New York City Transit have any employees representing in advertising New York City Transit products or services?
• 2b. Do New York City Transit have experts that exert opinion, and might be taken as a factual claim?
• 2c. Do New York City Transit have anyone endorsing any New York City Transit products or services?
• 2d. Are there regulations in New York City Transit that require certain additional elements when communicating to the public about their product or service?