Question: Write 500-800 words that include your definition of consumer behavior. Also explain the importance of Consumer Behavior (CB) role in business and society and identify

Write 500-800 words that include your definition of consumer behavior. Also explain the importance of Consumer Behavior (CB) role in business and society and identify basic approaches to study consumer behavior. Use APA format for this assignment and include at least 1 citation in your paper. Wikipedia or any dictionary.com is not acceptable as a primary source

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