Write a 3-5 page informal proposal based on a recent or current workplace situation or problem. Informal proposals are short reports. Your informal proposal can be formatted as a memo or letter. The purpose of informal proposals varies: they can be internal proposals to management about changing a company policy, purchasing equipment, or adding new products and services. Most proposals, however, are external and addressed to clients and customers outside the company. Your proposal can be internal or external.

Effective proposals use persuasive language (see Ch. 8) and must (a) get the readers attention, (b) emphasize how your methods and products will benefit the reader, (c) showcase your expertise and build credibility, and (d) present ideas clearly and logically, making it easy for the reader to understand.

An informal proposal includes the following sections:

1. Introduction or description of the problem
2. Background information or a statement of need
3. Proposal benefits and schedule for completion
4. Staffing requirements
5. Budget analysis
6. Conclusion that may include an authorization request