Write a 46-page paper, not including title and reference pages, making a compelling argument as to why an effective value chain creates competitive advantage.

Write your paper using third person perspective (do not use first or second person pronouns; (e.g., I, me, you, we).

In your paper, you will examine the concepts and interrelationships of customer delight, profitability, competitive advantage, and effective value chain management by following the directions included within the Unit 2 Assignment template. Included within this examination:

Discuss each of the four elements.

Examine the interrelationship between the four elements.

Provide two examples of companies that have been successful in this integration, two examples of companies that have not been successful in this integration and include explanations for your choices.

Include a conclusion summarizing the papers content without introducing any new information.