write a blog to Persuade your Audience $($students$)$ on the Importance of AcquiringTools for Effective Business Communication.TOPIC: Strategies and Techniques for Effective Business Communication College StudentsAUDIENCE: StudentsGENRE: Blog or VlogMEDIUM: College Website $($Digital channel$)$Gather information from the course Learning Modules $($Seneca PDF files$),$ Weekly Folders $($TTRecordings and PPP$),$ and eText.There is no need for additional research for this assignment $-$ multiple strategies and techniques aredescribed in detail with explanations and examples in provided learning resources.Decide whether you are going to write a blog or create a video blog. Both require outlining.Please, review persuasive techniques and AODA strategies $($ATTENTION$,$ INTEREST, DESIRE,ACTION$)$ before writing the Blog or creating a Script for your Video message.Persuasive Techniques$$ Establish credibility.$$ Make a reasonable, specific request $($think about the content and context$).$ Tie facts to benefits $($What is it in it for students? Think of direct and indirect benefits$)$ Recognize the power of loss $($Use WHAT IF strategy $$ what can be gained or what can be lost?$)$ Expect and overcome resistance $($Don$$t see value or cannot commit$).$ Share solutions and compromise.$$ Emphasize benefits.HOW AODA WORKS$$ Gain the audience$$s attention by opening with one of the following: o Unexpected statement or questiono Complement$/$Related facts$/$Problemo Reader benefits$$ Build interesto Establish your credibility by explaining your background and expertise. o Tie facts to direct and indirect benefits$$ Create desire by doing the following:o Anticipate objections and reduce resistance$/$Offer counterarguments. o Use what if$?$ scenarioso Demonstrate competenceo Include testimonials$/$referenceso Emphasize$/$show the value$$ Call for ActionE