write a conclusion based on the article below.

the conclusion include

-expectation

-price

- why,how

Explain what is market research and specified product review

Marketing Strategy of PlayStation analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on PlayStation marketing mix, help the brand succeed in the market. PlayStation marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

• PlayStation Product Strategy:

The product strategy and mix in PlayStation marketing strategy can be explained as follows:

PlayStation primarily manufactures home consoles for Video games. Its product width includes PlayStation 5, PlayStation 4, PlayStation 3, PlayStation Vita, PlayStation App and accessories. All these are the product offerings in the marketing mix of PlayStation.

• PlayStation Price/Pricing Strategy:

Below is the pricing strategy in PlayStation marketing strategy:

PlayStation offers a premium price but is also dependent upon its competition. The Interactive Video Gaming industry is highly competitive with three dominant players Sony, Microsoft and Nintendo. In such a case, there are many criteria which affects and finally decides the price of the products such as processor, graphics, acoustics, controllers and power.

• PlayStation Place & Distribution Strategy:

Following is the distribution strategy in the PlayStation marketing mix:

PlayStation, being a Sony product, is available across the world. Its products are sold primarily in the Sony stores which are the brick and mortar ones, which also serves as customer support and service centres. These stores also host other Sony products in line with PlayStation brand. PlayStation can also be purchased from online ecommerce platforms.

• PlayStation Promotion & Advertising Strategy:

The promotional and advertising strategy in the PlayStation marketing strategy is as follows:

PlayStation from Sony spends a huge sum of revenues for promotional activities for its brand PlayStation. PlayStation is famous for coming up with several campaigns, which promote their products among gamers to a great extent. PlayStation uses aggressive promotion as a part of its marketing mix.

• What is the product

The Product Is PlayStation 5 (PS5) is a home video game console. The PS5 is a true generational leap, offering incredibly fast load times and an innovative new controller that can change the way games feel. (PlayStation 5) The latest Sony PlayStation introduced in November 2020. Powered by an eight-core AMD Zen 2 CPU and custom AMD Radeon GPU, the PS5 is offered in two models: with and without a 4K Blu-ray drive. Supporting a 120Hz video refresh, the PS5 is considerably more powerful than the PS4 and PS4 Pro. Rather than GDDR5 memory, GDDR6 is supported with capacity doubled from 8 to 16GB. Storage is an NV Me 825GB SSD rather than a hard drive, and expandable NV Me storage is supported.

• The reason of product selection.

For the first reason of product selection is this product is one of the latest product and famous product. For the second reason is lot of teenagers and children are interested to buy this product and most liked product to them. For the third reason is I this generation people are really like to play video games and their giving lot of interest to buy this product.

• Who is the manufacturer?

PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. Announced in 2019 as the successor to the PlayStation 4, the PS5 was released on November 12, 2020, in Australia, Japan, New Zealand, North America, and South Korea.

• Background of products and company

The Product Is PlayStation 5 (PS5) is a home video game console. The PS5 is part of the ninth generation of video game consoles, along with Microsoft's Xbox Series X and Series S consoles. The base model includes an optical disc drive compatible with Ultra HD Blu-ray discs. The Digital Edition lacks this drive, allowing it to serve as a lower-cost model for those who prefer to buy games through digital download. The two variants were launched simultaneously.

The PlayStation 5's main hardware features include a solid-state drive customized for high-speed data streaming to enable significant improvements in storage performance, an AMD GPU capable of 4K resolution display at up to 120 frames per second, hardware-accelerated ray tracing for realistic lighting and reflections, and the Tempest Engine allowing for hardware-accelerated 3D audio effects. Other features include the Dual Sense controller with haptic feedback and backward compatibility with the majority of PlayStation 4 and PlayStation VR games. For the company background Sony was founded after World War II in 1946 in Tokyo under the name Tokyo Telecommunications Engineering Corp. by Masaru Ibuka and Akio Morita. The company started with less than 200,000 yen--slightly more than $1,500--and began researching.

• History of the product introduction in the market.

For the history of product is lead architect of the PlayStation console line, Mark Cerny, implemented a two-year feedback cycle after the launch of the PlayStation 4. This entailed regularly visiting Sony's first-party developers at two-year intervals to find out what concerns they had with shortcomings in Sony's current hardware and how such hardware could be improved in console refreshes or for the next generation. This feedback was fed into the priorities for the console development team. In the development of the PlayStation 5, a key issue was the length of loading times for games. Cerny said several developers, including Epic Games' Tim Sweeney, told him that standard I/O speed of hard disk drives was now a limiting factor in pushing game development.[5] Slow data rates placed limits on the size of data being loaded into the game, the physical location of data on the storage medium, and the duplication of data across the medium in order to reduce load times. An important goal was to find ways to reduce loading time, particularly in games that stream or dynamically load new game areas as the player moves through the game world. Jim Ryan, the CEO of Sony Interactive Entertainment, stated that Sony had researched the feasibility of a "low priced, reduced spec" version of the PlayStation 5, like what Microsoft had done with its Xbox Series X and its lower-power counterpart the Xbox Series S; and concluded that they believed such consoles do not fare well, becoming obsolete too fast.