Question: Write a memo ( 4 - 6 pages ) to a Bombardier executive of your choosing, written in the capacity of a strategy consultant who
Write a memo pages to a Bombardier executive of your choosing, written in the capacity of a strategy consultant who has already spent some time working on this project. In that memo:
Summarize the salient features and changes in his market and competition during the time of the case;
Critique the threat of Morrison Knudsen;
Perform a thoughtful analysis of the expected risks and returns of a few strategic options, largely in conceptual terms, and make a recommendation. Employ whatever frameworks eg Five Forces, GrowthShare, Value Chain, SWOT, etc. you believe may support the analysis.
Be sure to evaluate the desirability of each of these three general decisions and choose the one that best describes your view of the ideal course of action:
exiting the US market quickly or via a gradual plan;
staying the course but changing strategy, perhaps involving alliances be specific with whom and why;
staying the course largely as a waiting game, with perhaps minor strategic adjustments be specific about the changes you would undertake
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