Write a one page description of SWOT analysis Subsequently, answer the 4 questions on the following case study on Zara. Your answers should ONLY be limited to the information provided in the Case study and not from any other sources ZARA THE SPANISH RETAILER After massive investments in sophisticated IT systems, many companies continue to miss market shifts that their rivals exploit. With IT investments, however, its not how much you spend but how you spend it. To continually identify gaps in the market, firms need realtime data and the ability to share it widely throughout the organization. Those hard data must be supplemented with direct observations from the field. Consider Spanish retailer, Zara, whose success is often attributed to its flexible supply chain. Equally impressive is Zaras ability to spot changing preferences among its fickle customers despite spending only one-quarter of the industry average on IT. Zaras designers, marketing managers, and buyers work side by side in the companys sprawling headquarters. The open office plan fosters frequent discussions and promotes the sharing of real-time data as well as field observation and anecdotes. By co-locating employees from different functions, Zara allows them to break out of their silos and develop a holistic feel for the market, see how their work fits, and sense new opportunities as they arise. For instance, in the summer of 2007, Zara launched a line of slim-fit clothes, including pencil skirts and tapered jeans, in response to catwalk trends and what celebrities were wearing. Marketing executives projected that the new items would fly off the racks, but the daily statistics revealed that the items were not selling. So, Zara marketing managers immediately went into the field to see first-hand what was happening. They talked to managers, employees, and customers and quickly realized that women loved how the clothes looked but struggled to squeeze into their usual size in the dressing room. Zara responded by recalling the items and relabeling them one size smaller. The company then watched sales boom as customers fit into their usual size. The shared, real-time data supplemented with firsthand observation helped employees respond quickly and tip the balance from failure to success. Zara has experienced tremendous growth and increasing market power. By 2007, it was the biggest fashion company in Europe, outpacing H&M as queen of cheap chic. It is committed to international expansion. In 2008, Korea, Ukraine, Montenegro, Egypt, and Honduras were conquered, and, in 2009, Zara announced a joint venture with Indias Tata Group to open stores in India. Finally, in September 2010, Zara launched its first online retail stores in France, Spain, Italy, Portugal, and the United Kingdom. Since Zara is liked by more than 4.5 million people who have signed up as fans on Facebook, the key to its success will now be to convert those fans to customers. Questions for the Case Study 1. From the information provided in the case study, identify the strengths possessed by Zara 2. From the information provided in the case study, discuss the weaknesses of Zara 3. From the information provided in the case study, discuss the opportunities in Zaras external environment 4. From the information provided in the case study, what threat/threats exists in Zaras external environment