Question: Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo,

Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others. The paper should consider Porters five forces framework, including competitors, buyers, suppliers, potential entrants, and substitutes.

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