Question: Write a paper that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and

Write a paper that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others.

The paper should consider the five forces of competition, including competitors, buyers, suppliers, potential entrants, and substitutes.

- I am not understanding this what so ever, can you make your response around 750 words or more so I can understand the material? - paper format please no dashes

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