Write a paper on Integrated Marketing Communication Plan Outline including the following points: Describe the Product/Service featured
Fantastic news! We've Found the answer you've been seeking!
Question:
Write a paper on Integrated Marketing Communication Plan Outline including the following points:
- Describe the Product/Service featured in your IMC Plan
- Brand Image, Logo, Name & Packaging
- Buyer Behavior
- IMC Planning Process
- Means-End Chain
- Advertising appeal, Message strategy, and Executional framework
- Developing a TV or Social Media Commercial (YouTube)
- Alternative Media
- Consumer Promotion
- PR Campaign
Related Book For
Accounting Information Systems
ISBN: 978-1133935940
10th edition
Authors: Ulric J. Gelinas, Richard B. Dull
Posted Date: