write a persuasive memo to the CEO that explains your opinion about the wisdom of adopting this proposal

Chapter 8 Writing Routine Messages 235 Case 8-5 Persuasive Memo PhotoCop has now presented the CEO with a proposal to install surveillance systems in all 102 GO convenience stores at a cost of $350,000. Write a persuasive memo to the CEO that explains your opinion about the wisdom of adopting this proposal. You are a district manager at GO, a chain of con- venience stores. Recently, a break-in occurred at a store located near downtown Waco. As a result, GO'S CEO has invited all district managers to weigh in on the idea of contracting with Photo Cop Inc. to install surveillance camera systems at all PhotoCop installed a camera system at one GO location, Woodway, on a trial basis. After 2 weeks, the security company reported that crime declined 66 percent at the Woodway loca- survey of customers that indicated a 20 percent stores Case Note This case sharpens critical thinking as well as writing skills. The cost of implementing Photo Cop's plan might require layoffs at GO. On the other hand, failing to install additional security might damage brand recognition and sales at all locations. Writers might want to offer alternatives to Photo Cop's pro- posal, such as a partial rollout, improved lighting and signage at each store or less expensive police alert systems. tion. In addition, Photocop conducted a spot increase in the perception that the store is safe