Write a poem titled "The Successful Marketer..." in which you state what the essential elements of either a successful marketing campaign OR a successful marketing professional are. Be sure to create a personal poem that demonstrates your learning through all the modules of this course. Then write a comprehensive learning reflection. The basic requirements for the poem and reflection are below.

Successful Marketer Poem

Minimum $14$ lines.

Include and highlight key concepts$/$tools$/$strategies $($minimum of ten$)$ that you think are important for successful marketing.

Cover material covered over the length and breadth of the course, not just one element of the course. You must include content from all sections of this course to make your own take$-$away from this class. Also be sure to touch on STP $($segmenting$,$ targeting, and positioning$)$ and all four Ps$-$product, pricing, distribution $($place$)$ and promotion, either in the poem or in the reflection.

Include a sub$-$title, slogan or tag$-$line that is your personal title for the poem. Include this element in the file name as your poem title $($See above for file naming and example$).$

How this class has taught you and reinforced the value of ethical conduct in marketing and value creation $($you may do this in the poem and$/$or reflection$).$

Successful Marketer Poem Reflection