Write a post addressing the questions below. Unless otherwise specified, each part should be 12 paragraphs or several bullet points in length.

PART 1: COMPETITIVE ADVANTAGES

List the competitive advantages of the product or service offered by the organization you described in Discussion 2 and focus on the things that make it different from competitors in positive ways.

PART 2: MARKET NICHE AND POSITIONING STRATEGY

Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?

PART 3: POSITIONING STATEMENT

Develop a positioning statement using this formula: To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]