Write a post for the Discussion Forum on this topic, addressing the questions below. Unless otherwise specified, each part should be 12 paragraphs or several bullet points in length.

PART 1: COMPETITIVE ADVANTAGES

List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.

PART 2: MARKET NICHE AND POSITIONING STRATEGY

Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?

PART 3: POSITIONING STATEMENT

Develop a positioning statement using this formula: To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

PART 4: RESPOND TO CLASSMATES POSTS

After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.

Note: All discussion posts should contain proper punctuation, grammar, capitalization, and spelling.

Source: Equibrand:http://equibrandconsulting.com/templates/positioning-templates