WRITE A PROPOSAL FOR AN APP THAT YOU INTEND TO CREATE

A proposal is a formal written document containing different aims, the methods on how these aims can be achieved, and the time frame within which these goals need to be achieved. For the first phase, you have to submit a proposal of the application you intend on creating/launching. Fill in the following sheet with reference to your proposal idea. PHASE I PROPOSAL: In the first phase of writing this proposal, you are required to answer the following questions that will check the validity and requirement of your product.

PHASE 1 OF PROJECT: Product Proposal

What is your mobile app idea? 1. Get a professional at your door app 2. Lend a book app 3. Find your family tree app 4. App for special kids 5. A gaming app 6. A tailor app 7. Or any other Your idea: _______________________________________________________

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The Product Concept: a.What problem does your app hope to solve? (70-100) ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ b. What would be the defining features of your app? (70-100) ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ c.How will your app change or enhance the current market of apps? (70-100) ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________

Audience Analysis:

3 In order for your start-up to flourish, it is important to first analyze your target audience. The most important part of conducting an audience analysis is to identify and delimit your target audience.

a. Who is your target market/audience (teenagers, adults, men, women, children, NGOs, NPOs, Government bodies). Specify. b. Why have you targeted this group of people? Answer the above-mentioned questions. (50-70 words) ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ Name and Tagline:

a. What name would be suitable for your mobile app? b. Frame a catchy tagline for your app.

Both name and tagline should be original. Name: Tagline:

Promotion Strategy: A successful promotion strategy is extremely important for any product that you are launching; keeping this in mind, answer the following questions. a. What would be your promotion strategy? b. Why have you chosen this strategy?

Answer the above-mentioned questions. (50-70 words) ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________

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