Question: Write a report on Customer Relationship Management (CRM) Systems. Your report should explain clearly: What CRM is; Why CRM is so important to any organization;

Write a report on Customer Relationship

Write a report on Customer Relationship Management (CRM) Systems. Your report should explain clearly: What CRM is; Why CRM is so important to any organization; How the University of Ottawa can use operational CRM and analytical CRM to strengthen its relationship with its students? Provide 3 reasons why having knowledge of the students is critical for the University of Ottawa; What are the challenges in implementing CRM in the University? Identify 2 major CRM vendors and discuss the similarities and differences between their CRM offerings

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