Write a report on the application of a CRM system in a specific business. 2000 WORDS PLEASE

Choose a company or organization and investigate how a CRM system is and should be used by the Company

First select an organization and describe it, including business name, sector, and company size as a minimum.

Next, describe and explain the main components and functionalities of a CRM system.

Then, highlight how the CRM systems in general help companies build strong customer relationships and how your selected organization leverages CRM for that purpose and identify where the company could improve. Analyze (take apart and examine in depth) a potential implementation of a new CRM system, including implementation process or difficulties encountered, possible staff issues faced (e.g. training, redundancy, ethical), post-implementation performance etc.