Write a script for a 15- to 60-second radio commercial for the campus bookstore that you will then present in our next class meeting. The best radio commercial will receive extra credit points on this assignment.

Clearly identify which of the radio advertising formats the script will follow.

Also, pay close attention to the radio copy guidelines and word count relative to airtime as you prepare the script.

Be dynamic and diverse with your script. Emphasize the idea and bring home your points. Is it excitement you're looking for? Identify the angle and approach within your script.