Question: Working in small teams, write a script for a 15- to 60-second radio commercial for the campus bookstore that you will then present to the

Working in small teams, write a script for a 15- to 60-second radio commercial for the campus bookstore that you will then present to the class. As you work on this project, clearly identify which of the radio advertising formats the script will follow. Also pay close attention to the radio copy guidelines and word count relative to airtime as you prepare the script.

Step by Step Solution

★★★★★

3.50 Rating (153 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

This exercise gives them a chance to try their hand at radio copywriting while a... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

890-B-M-A (993).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Working in small teams, imagine that you have been hired by a large pizza chain to develop an IBP campaign for a new product, the KidZa Meal, which will consist of a 4-inch round pizza, a small...

Working in small teams, brainstorm ideas for an advertising campaign that has as its primary target audience the community of consumers who are intensely loyal to Vans, the surf and skateboard brand...

Working in small teams, prepare a situation analysis that could be included in an advertising plan for the online employment site Monster.com. The analysis should identify key factors that you...

Write a script for a 15- to 60-second radio commercial for the campus bookstore that you will then present in our next class meeting. The best radio commercial will receive extra credit points on...

Crete a script for a 15- to 60-second radio commercial for the campus bookstore. As you work on this: Clearly identify which of the radio advertising formats the script will follow. Also, pay close...

answer the following questions. 1. Analyze The Pub's competitive environment and macroenvironment. 2. Answer the following questions. a. What are the two most significant driving forces of change in...

Students will review examples and evaluate them. Review these documents and evaluate them (click on the link): https://1drv.ms/w/s!AoYu6G3CLyuakjVCGipkRkNSBVUB?e=jrPXX6...

Montonya Company has the following selected data for the current year: Sales (10,000 units) $90,000 Direct materials 30,000 Direct labor costs 10,000 Variable manufacturing overhead 3,500 Fixed...

Please read and First, choose Five terms or concepts from the chapter that you are going to "Identify" 1. Define the term (using your own words or the book's definition). 2. Provide and example or...

The capital and operating cost of generation using different types of fuels are given in the table below. Find an optimum generation mix for the given load duration curve given on the attached sheet...

The distance from the earth (mass m) to the sun (mass M) varies from a maximum (aphelion) of 152.1 million kilometers to a minimum (perihelion) of 147.1 million kilometers. Assume that Newton's...

What are the primary dependent variables did The study of Hepworth Nutrition Mobile App Use used?

2. If 10 fair dice are rolled, approximate the probability that the sum of the values obtained (which ranges from 10 to 60) is between 30 and 40 inclusive.

Assume that in Canada there are 14 million TV households. A popular TV program, Hockey Night in Canada, aired at 6 p.m. and had a rating of 5.7 and a 10 share. At the 6 p.m. airtime, how many TV sets...

Compare and contrast TRPs and GRPs as media selection criteria.

Contrast the term reach with its related terms net coverage and unduplicated audience.

A poll reported that 62% of adults were solisted with the others were on Septed a wonder (a) through (e) below In 100 randomly sampled survey of 15 dots, exactly out of the 15 dus word erpecid to be...

Effective income tax rate 50% After-tax MARR 12% EOY BTCF Depreciation Taxable Income Income Taxes ATCF 0 $ (95,000.00) - - - $ (95,000.00) 1 $ 37,000.00 $ 23,750.00 $ 13,250.00 -$6,625.00 $...

You are a loan officer for White Sands Bank of Taos. Paul Jason, president of P. Jason Corporation, has just left your office. He is interested in an 8-year loan to expand the company's operations....