Question: Write a short answer for this question in Personal Selling. The text book is ABC's of Relationship Selling through Service by Charles M. Futrell a)

Write a short answer for this question in Personal Selling. The text book is ABC's of Relationship Selling through Service by Charles M. Futrell

a) What is a FAB selling technique? Explain and provide example of each acronym of FAB. (3 marks)

b) Explain what a USP is and why they are used. And, in preparing your presentation is it better for you to have more than one USP? Why or why not? (2 marks) Question 32

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Question: Hi Colleagues, Final Project: Covers chapters 1 through chapters 16 In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing...

Rev.Confirming Pages C H A P T E R 7 Planning, Composing, and Revising Chapter Outline The Ways Good Writers Write Activities in the Composing Process Using Your Time Effectively Brainstorming,...

\fMarketing Fashion: A Global Perspective 00_INT_Rath_FM_FNL.indd 1 4/16/12 6:54 PM 00_INT_Rath_FM_FNL.indd 2 4/16/12 6:54 PM Marketing Fashion: A Global Perspective Patricia Mink Rath Marketing...

uccessful selling of complex products such as computer software requires excellent salespeople. Lack of quality service in the marketplace led Alan Hall, head of a small computer networking company,...

See page 129- 137 on attachment for more details there are five steps to the project. Step 1: Create the loan amortization schedule for the property. Step 2: Create the depreciation schedule. Step 3:...

In December 1995, the flamboyant entrepreneur Michael "Mickey" Monus, formerly president and chief operating officer (COO) of the deep-discount retail chain PharMor, Inc., was sentenced to 19 years...

Please answer me page 51 to page 56 on the attachment. is a multiple choice questions. Thank you FAC1502/101/3/2016 Tutorial letter 101/3/2016 Financial accounting concepts, principles and procedures...

can you help me with this assignment. Instructor is very picky, can not be any longer than 3-4 pages...or marks reduced. I am at 4 pages, I would like some help condensing this more. paragraphs need...

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Michelle is attending college and has a part- time job. Once she finishes college, Michelle would like to relocate to a metropolitan area. She wants to build her savings so that she will have a nest...

Assume that you are looking at a 5-year bond that pays an annual coupon of $200 each year and will mature for $1,000 in 5 years. Also assume the Pure Expectations Theory of the term structure and...

Which of the following assets is most liquid? Question 1 8 options: 1 ) savings account 2 ) stock 3 ) bond 4 ) money

What is an example of constructive feedback? provide reference