Question: Write a short note on the following concepts: i. High touch positioning and high-tech positioning ii. Ethnocentric and Polycentric iii. Concentrated global marketing and Differentiated

Write a short note on the following concepts: i. High touch positioning and high-tech positioning

ii. Ethnocentric and Polycentric

iii. Concentrated global marketing and Differentiated global marketing

iv. Global consumer culture positioning and Foreign consumer culture positioning

v. Skimming pricing and transfer pricing

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